Bowens Expo 2024, the No. 1 trade show for Melbourne’s building industry, hosted over 150 exhibitors and attracted more than 5,000 attendees. Sponsored by Toyota, the project required adherence to Toyota’s brand guidelines across all digital and printed marketing channels.

Designed all event signage, including entrance features and the main seminar hall, created HTML5 animated banner ads, and managed paid social campaigns across Google and Meta. Additionally, developed OOH billboard designs to drive event awareness.

The expo was Bowens’ largest yet, achieving over 1M website visitors during the month, record-breaking eCommerce sales, and significant brand exposure.