Bowens, the timber and hardware company, partnered with Uber to enhance their online service, offering one-hour delivery to builders' sites so they don’t have to leave their work.

We created digital ad campaign targeting builders, highlighting the new delivery service online. The campaign included a promotion where customers received a free Bowens hoodie with every purchase over $100.

This was a highly successful campaign, leading to a significant increase in online orders with Uber deliveries.

Creatives: Digital banner ads for Google Display Network (GDN) | paid social ads | OOH digital billboards across Melbourne | eDM campaign for Bowens' internal database